The project began with defining the client’s vision for a calm, warm Pilates brand connected to nature, which was translated into a clear visual direction through a moodboard balancing natural tones with a professional, approachable feel. A typographic logo based on the Domine typeface was developed to suit the brand’s initials, with a custom sun element added to symbolize vitality, flow, and the body–mind connection central to Pilates, later refined and paired with Amandine for added elegance. The logo system was designed to be versatile across a warm, earthy yet airy color palette, ensuring consistency across print and digital. Supporting typography (Jost for English and Open Sans for Hebrew) was chosen for clarity, accessibility, and cross-platform reliability, resulting in a cohesive, flexible brand identity that feels grounded, modern, and inviting at every touchpoint.