The project explored Gen Z–oriented beverage branding with a playful, rebellious approach designed to stand out from traditional “zen” wellness aesthetics, resulting in a bold, chaotic visual identity. A fully hand-drawn logo with imperfect, freeform lettering anchors the brand, supported by a bolt icon used as a flexible mark and interchangeable doodles for each flavor. Loud, energetic colors balanced with neutral tones define the palette, while Scale VF typography adds structure and contrast. Each of the four soda flavors was designed as a “mood in a can,” using distinct names, colors, and illustrations to feel character-driven yet cohesive. This system extends into an animated, minimal e-commerce website that brings the brand to life through motion, interactive product views, and a responsive, user-friendly shopping experience across desktop and mobile.